Gone are the days of the oil baron and the railroad tycoon; the business magnates of yesterday have been replaced by a slew of specialized companies that outcompeted and outmaneuvered their larger cousins. Even today’s global corporations recognize that flexibility is an important consideration in a rapidly changing world; fast and nimble inevitably replaces slow and lumbering. Such is the way of the world.
How David beat Goliath
It’s common to think that a big business needs an equally big law firm, but history is full of examples to the contrary. The oldest example of all is also often misunderstood; David’s triumph over Goliath wasn’t a parable about an underdog prevailing in the face of impossible odds. Instead, it was a story about the intelligent use of common resources that succeeded where brute force could not.
We believe that our firm has struck the perfect balance between size and flexibility. Our attorneys know business because they run businesses. When we work with you, your business benefits from the cumulative experience of years of business litigation and daily operation. Our attorneys aren’t spread across the globe; they’re next door to each other so that they can work together to provide your business with innovative and cost-effective solutions.
Communication matters
Big law firms hire assistants, paralegals, and secretaries by the dozen to handle the massive flow of communication. That puts more people on your case, but it also creates more opportunities for miscommunication. Time is money, but so is information; we know that your fast-paced world demands the right answers at the right time. Our firm offers advantages that the largest institutions in the business world cannot- efficient, custom-tailored and cost-effective solutions to complex problems.
Besides: we know our clients. When you call our firm, you can reach out to any team member, to any attorney, and be guaranteed access to a real person who understands your real needs. There’s no run-around and there are no excuses – just superior, customized service for you and your business by a team who works with you to reach your goals.
Alex Gertsburg is a managing partner at Gertsburg Licata. He may be reached at (216) 573-6000 or at [email protected].
Gertsburg Licata is a full-service, strategic growth advisory firm focusing on business transactions and litigation, M&A and executive talent solutions for start-up and middle-market enterprises. It is also the home of CoverMySix®, a unique, anti-litigation audit developed specifically for growing and middle-market companies.
This article is for informational purposes only. It is merely intended to provide a very general overview of a certain area of the law. Nothing in this article is intended to create an attorney-client relationship or provide legal advice. You should not rely on anything in this article without first consulting with an attorney licensed to practice in your jurisdiction. If you have specific questions about your matter, please contact an attorney licensed to practice in your jurisdiction.
