Studies have shown that 90% of customers report that their buying decisions are influenced by online reviews. If you’ve had the displeasure of stumbling upon a negative online review about…
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In track and field, how well the runner launches her body off the starting block determines her starting position in the race, and largely contributes to her overall success. Think…
Your product’s name is one of its most valuable assets. Choosing a great name may accelerate the brand-building process, but choosing the wrong name may create liability. Choose wisely. Below…
In recent posts, we have discussed the differences between employees and independent contractors. Once you’ve determined that a worker is an employee, the next step is to determine whether they…
If a worker is misclassified, your company could be liable for an enormous bill for back employment taxes plus penalties, interest and legal costs. In assessing whether a worker is…
Better get those delicious burgers from the new sandwich shop down the street now, because odds are that they won’t be around for long. Studies show that more than 50%…
Does this title sound a lot like advertisements you see every day? The answer is most likely — yes! Have you ever read an ad and thought “That sounds way too…
