Meet Our New Baby
By Alex Gertsburg, Esq., Co-Managing Partner
We hit two big milestones within the last month:
In November, we celebrated the 10-year anniversary of the founding of the Gertsburg Law Firm (Lou is celebrating 23 years on January 1). Ten years ago, I fled the safety and security of a steady paycheck as in-house General Counsel at a fast-growing telecom company and hung out my own shingle. Now, we celebrate ten amazing years of absolutely crushing-it-fun. So, what’s our second big milestone? Last month, we gave birth to a bouncing baby tech company—CoverMySix®
For years, CoverMySix® was a legal audit service our law firm delivered manually to our clients. Both Lou and I independently realized that even when we won a lawsuit, our clients lost. They sunk time, focus, reputation, stress, uncertainty and–oh yeah–a shit-ton of money into litigation. Looking around, neither Lou nor I could find another law firm performing proactive legal audits to help clients avoid litigation. So, we created one. It’s called CoverMySix®.
A few months into the merger, someone said “hey this is a software play”. In a New York minute, we were interviewing all the tech entrepreneurs we knew to pick their brains and figure out how to pull this off. We brought in product-market fit consultants, hired software developers, applied EOS principles to the business, hired for it based on our Core Values, built a marketing strategy for it, built an advisory board, funded it, and after enough swings of the axe, the oak tree came down and CoverMySix became a real thing.
Honestly, it’s an emotional thing: growing a business, growing a product. In some ways, you never really arrive. There’s always another step to take, another problem to solve, another hire, another whatever. That’s growth. As (legendary business coach) Dan Sullivan might say, never measure yourself against your ideal result because the ideal result is sometimes like a horizon that you’re walking towards but never reach. It’s always disappearing, getting further and further away. To truly measure your progress, look backward, over your shoulder, to see how far you’ve come. It’s one, giant, ever-growing chain of victories.
Looking backward over our shoulder, there have been a lot of those, and more to come.
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Protect Your Business From Competitors Who Sabotage You Online
By Maximilian Julian, Esq., Partner
The world of big business has always been cutthroat, but in recent years, brand sabotage has increased and gotten easier by the number of ways competitors can attack your business online. Business leaders who seek success through excellence and innovation must protect themselves from those whose business models involve brand sabotage.
Online chatter destroys reputations, so companies are well advised to vigilantly protect themselves from online sabotage.
Learn more in this week’s featured article.
2023 Staffing and Labor Market Forecast
By Tiffany Sacasas, Senior Recruiter
With the first quarter of 2023 just around the corner, economists and business leaders are offering wildly different predictions as to what next year’s economy will look like. The good news for managers is that HR advisors and management-consulting firms are more optimistic about the direction staffing will take.
Learn more in this week’s featured article.
Cyber Security and Data Protection for M&A
By Colin O’Donnell, M&A Director
Conducting due diligence on a potential acquisition is essential. But even the most experienced teams can neglect to execute a proper assessment of a company’s most essential components: data protection and cybersecurity
Learn more in this week’s featured article.
How to Deal With the Changing World
By Alex Gertsburg, Esq., Co-Managing Partner
If you’ve got 45 minutes and want to see how the current chaos of politics and power has happened many times before, check out this video synopsis of Ray Dalio’s Principles for Dealing with the Changing World Order. Dalio is a billionaire who runs one of the most successful hedge funds of all time. His book, and the video about it, are utterly fascinating, comforting, and alarming all at the same time.
(Pro tip: Dalio’s earlier book, Principles: Life and Work, has a permanent place on my bookshelf when I’m not consulting it. Strong recommendation for anyone who wants to improve anything).
